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The Keys to Designing a Successful Package

By Matthew N 2016-05-24 00:00:00

The challenge with packaging design is finding the perfect balance between appearance and practicality. Not only does the package need to be something that attracts customers but it also needs to be custom tailor to keep the product secure for consumption.  These tips will give you ideas that you must consider when trying to reach this balance with your packaging and help you be on your way to a successful package design upon which your company thrive.


  1. The average customer only takes four seconds to choose a specific item on the shelf. This means that your package must identify what the product is immediately. Make sure the brand name, the picture and the product description are easily identified on the product. The container should not be so complex or distracting that it confuses the customer about its contents. You want to create the impression of easy comprehension rather than confusion. If you packaging looks too complicated consumers may try to source out something that they understand immediately.
  2. You should source out the best materials that you can afford while still staying on budget. Once again, it is about finding the balance between material quality, appropriateness for the product, and budget. A high quality product can often be overlooked by consumers if it is not in a high quality package.
  3. Decide on the container’s internals. Before designing your container or package you must first know every detail of what is in your product. Different containers are appropriate for different materials. Do ample research to make sure that the container material choices are consistent with the ingredients in your product. If you overlook this crucial step, your container could compromise the overall quality of the product it is trying to sell.
  4. Container testing. Do not leave any room for compromising your product. This means you must get your packaging and containers tested by a reliable service or machinery. These tests will certify that your packaging or containers are not contaminating or compromising your product in any way. Be sure that you source out a comprehensive firm that can offer the kinds of tests your product requires. This should interactions between the product and the container. Testing is a sure way to make sure that your product does not leak.
  5. Container design. Just because you designed the product does not mean that you also need to be a master of packaging design. If you find that your artistic skills are lacking, seek out professional guidance on packaging designs and what catches a consumer’s eye. It is better to invest in outsourcing your package design to professionals rather than learning the hard way when your product is left neglected on the shelf. Research several packaging design firms and compare what services they offer, especially if you have more than one kind of product sell. This little bit of expert advice can go a long way in determining your product’s success.

Decide on the internals, container material, container design, container testing, etc. Additional resources can be found at FlexPak.

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